Need help scaling your brand?

Fractional Brand & Marketing leadership

If you’re the founder or CEO of a funded startup or established brand needing extra hands-on help as you’re growing, you might be ready for a Fractional Brand Leader.

Perfect for those times when you’re in a transition phase or building momentum but aren’t quite ready to hire a full-time leadership team.

For a few days a week or month, you’ll get additional strategic insights, leadership skills, and hands-on help to grow your brand and tackle those critical projects.

How Fractional Leadership Works:

A Fractional Brand Leader gives you access to senior-level expertise in your business without the long-term commitment or cost of a full-time hire. Whether you need high-level strategy, a fresh perspective, or hands-on executional help, this flexible model allows you to bring in the right skills at the right time.

With deep experience across brand, retail, marketing and ecommerce, I can help you refine your positioning, optimise go-to-market strategies, and create the structure needed to scale.

By embedding me into your business as an extension of your team, I ensure momentum and keep things moving so you can focus on whats next.

Fractional Brand Leadership can be shaped like one or a hybrid of traditional leadership roles:

  • Chief Marketing Officer

  • Marketing Director

  • Chief Operating Officer

  • Chief Of Staff

What Is A Fractional CMO

A Fractional Chief Marketing Officer leads the brand & marketing strategy to elevate your mission and vision, and drive commercial growth.

Oversee production of campaigns, external agencies, budgets, reporting and operations to ensure alignment with your strategic goals.

Provide guidance and direction for functional brand and marketing teams, empowering them with mentoring and leadership support.

What Is A Fractional COO

A Fractional Chief Operating Officer provides leadership and general management across the day-to-day operations and running of the business.

Setting up and scaling systems and processes, hiring of functional teams and establishing cross functional ways of working.

What Is A Fractional Chief of Staff

A Fractional Chief of Staff is a right-hand help to the Founder or CEO to provide strategic and operational support, setting and tracking of company wide objectives, and measuring results

Keep critical projects on track, and help cross-functional teams to keep moving forward.

Example of a three-month fractional engagement

Month 1:
Strategy & Priorities

  • Deep dive into your brand, business model, and current challenges

  • Align on key priorities and quick wins

  • Develop a roadmap for brand, marketing, and growth initiatives

  • Identify gaps in resources, capabilities, or team structure

Month 2:
Implementation & Momentum

  • Execute strategic initiatives (e.g., refining brand positioning, optimising marketing channels, launching campaigns)

  • Establish or improve processes for efficiency and scalability

  • Work closely with internal teams to ensure alignment and execution

  • Monitor progress and adjust strategies as needed

Month 3:
Optimisation & Next Steps

  • Evaluate results and refine approaches

  • Document frameworks and recommendations for ongoing success

  • Identify areas where additional support may be needed

  • Provide a clear handover or transition plan if the engagement ends

This structure ensures immediate impact while setting your brand up for long-term success.

Want to discuss Fractional Leadership services?

Pricing for fractional leadership is all dependant on scope, maturity of your business, capabilities of your team, and the duration of the engagement.

Monthly retainers starting at £2,500

If it fits within your desired budget, reach out and we’ll discuss how I can help build your business and brand.