Services
Strategy, Advisory & Projects for Adventurous Brands
Whether you’re re-defining your existing strategy, building something new, or entering into new regions and markets.
Get strategic & operational support for what ever stage of the journey you’re at.
Strategy
1.5 Hour Go-to-Market Strategy Workshop
90 minute 1:1 video call workshop
$450 USD /90 mins
Best for: Founders working through a new business or brand project - building, launching or setting the direction
How it works: A 90 minute video phone call to work through defining a go-to-market strategy for your brand.
What we can achieve:
Getting clear on your Target Market
Who are your Competitors
What are your Products & Services
Your Ideal Clients
Your Go-To-Market Initiatives
Your Marketing Channels
Your Ideal Outcomes - what does success look like for you in 3 months, 1 year or 3 years
Measurement - how will you know that you’re on track and that what you’re building is ready to be invested in, scaled or if you need to pivot
Full Day - Business & Brand Strategy Workshop
1 full day in-person workshop
From $1600 USD /day
Best for: Businesses at a pivot point - launching, rebranding, or refining their strategy.
I also offer workshops for start-up accelerators, co-working spaces and founder networks.
How it works: Half or full-day workshop sessions tailored to you and your team’s needs. I guide you through exercises to unpack your brand positioning, story, values, customer, positioning, commercial goals and GTM roadmap.
We create a bespoke workshop format around brand, strategy, market positioning, or new ways of working.
What we can achieve:
Aligned business and brand strategy
Brand foundations that feel true to the vision, mission and commercially aligned
A clearer direction and go-to-market roadmap
Sharper product architecture and offer messaging
Clarity on target market and brand positioning
Clarity and alignment across brand, retail, sales, ecommerce and marketing channels
2. Advisory
Founder Mentoring
By the hour support - Once-off or ongoing sessions
$250 USD /hour
Best for: Multi-passionate creative founders, solo business owners, or anyone carving their own path and wanting honest, strategic support.
Founders navigating early-stage brand building, or corporate escapees looking to reinvent as a fractional leader.
How it works: Book a 60-minute mentoring or strategy session with me, one-off or as a series of sessions. Come with questions, challenges, and your big ideas - I’ll bring clarity, fresh thinking, and actionable next steps to help you keep moving forward.
What we can achieve:
Untangle a specific challenge you’re facing
Sharpen your product and offers
Get unstuck with your brand direction
Get clarity on your business goals
Or just have a supportive chat with someone who's been there and built their own ventures from the ground up
Founder’s Best Friend
Your right hand help & strategic sounding board when you need it
Monthly retainers
From $980 USD /month
Best for: Visionary founders who want a strategic partner and sounding board to support them behind the scenes as they build.
How it works: A retainer-based, Chief of Staff-style role for busy and ambitious founders.
I’m here for honest feedback, big decisions, fresh ideas, and momentum when you need it.
We connect weekly via phone or video call, and our Notion project board.
Follow up over email, messenger or voice notes in between. Which ever way works best for you.
Then you have my support with implementation or project management hours to help get your most pressing items moving.
What we can achieve:
Less overwhelm in the day to day running of the business
More clarity on the big picture strategy
Faster progress on brand, retail, ecom, marketing and ops initiatives
Help with holistic decision making and prioritising
Setting and tracking of OKRs and strategic goals
Getting critical projects and initiatives on track
3. Projects
Fractional Leadership
Fractional Head of Brand & Marketing
Monthly retainers with a 3 month minimum commitment
From $3,000 USD month
Best for: Startup and scale up brands who need senior brand and commercial leadership expertise without hiring full-time.
I work with brands across the lifestyle, travel, homewares, wellness, fashion and outdoor industries - with a focus on helping purpose-led brands.
How it works: I plug into your business 1–3 days/week as a strategic partner - working alongside you and your team to lead brand, retail, marketing or growth initiatives.
What we can achieve: Brand clarity, cross functional alignment and a roadmap for revenue and growth.
Including:
Go-to-market strategy
Brand and market positioning
Omni channel retail and ecommerce growth
Campaign direction and execution
Marketing ops, team leadership and mentoring
Project Management
Cross Functional Project Management - Brand, Retail, Marketing, Ecommerce & Operations
Day rates, or custom project rates dependant on scope and duration
From $700 USD /day
Best for: Startups or small teams who need expert hands-on help for a specific goal, campaign, or business challenge.
Short-term or project-based consulting and project management for brands on go-to-market strategy, retail and ecommerce growth, and international expansion.
How it works: We define a clear scope, work together over 4–12 weeks, and get it done - fast, focused, and collaborative.
We focus on both the brand and the ops side of your business - an holistic approach.
What we can achieve: A new brand or product launch, new region or market entry, building an ecommerce site, a wholesale trade marketing program or physical retail growth.
Including:
Launching new brands, products or collections
AU or UK/EU market entry for global brands
Omni channel retail, ecommerce and marketing strategies
Create a wholesale or trade marketing support program
Retail pop-ups and new store openings
Business transformation initiatives
General cross-functional leadership
Pricing of my services
I offer flexible pricing that reflects my 20+ years of experience in brand, retail and marketing leadership and the value of strategic, senior-level support without the overhead of hiring full-time.
My rates are based on outcomes not just hours, and are designed to be accessible to founder-led businesses and growing brands.
If you're unsure what’s right for you, just get in touch - I’m always happy to tailor a package based on your needs and stage.
Contact Me.
To tell me about your project and let’s see if we align.
I’d love to help you get your big idea out of your head and into the world.