Hello,
I’m Bridget John
Business & brand builder, startup advisor and fractional brand leader.
🌏 I'm an Aussie based in London, with home bases in Melbourne and Marrakech.
Over the last 20+ years, I’ve lived, worked and built ventures around the world - from Australia, Asia Pacific, the Basque Coast of France and Morocco.
A global career across brands, retail and startups
I spent the first 15 years of my career inside some of the world’s most iconic lifestyle brands and major fashion retailers - including as Global Trade Marketing Director at Quiksilver, Roxy & DC, where I led go-to-market strategy and operations, rolling out brand campaigns and retail programs across APAC, EMEA, USA and emerging markets.
Before that, I’d worked in visual merchandising, retail marketing and brand management for 20-200+ door fashion retailers like Just Jeans, Ozmosis, and French Connection in Australia and the UK - always at the intersection of brand strategy, customer centric retail marketing and commercial growth.
A traveller at heart & with an entrepreneurial spirit
In 2016, I launched Nouvelle Nomad, a sustainability-led homewares, travel and lifestyle brand based between Marrakech and Melbourne - building it from the ground up into a multi-channel retail, ecommerce and travel services business with a loyal customer base of sustainable design lovers around the world.
The founder experience changed my approach to business - blending big-picture “big brand” strategy and operational insight, with a practical and resourceful startup mentality. I know what it means to build something from scratch, living and breathing it every day.
What I do now
Through Nomad Brands, I help adventurous, purpose-led founders and growing businesses to
Launch or refine their brand strategy
Enter new markets or scale globally
Navigate the complex middle space between startup hustle and big brand systems
Some clients need me as a strategic thinking partner while they’re building, through pivots or for workshopping their go-to-market direction. Others bring me in as a fractional head of brand, retail or marketing to help lead strategy and execution without hiring full-time.
Either way, I bring clarity, structure, and momentum - always tailored for what ever stage of the journey you’re at.
My values
I believe in big-picture thinking, purpose-driven business, conscious sustainable growth, and giving back. I’m a proud member of 1% for the Planet, I prioritise working with brands that are creating real impact in their space and are not afraid to do things a little differently.
If you’re a brand founder, operator or collaborator working on something adventurous - let’s talk!
I’d love to help you get your big idea out of your head and into the world.
Say hello:
bridget@nomadbrands.co