Hello,
I’m Bridget John

A business and brand strategy consultant, founder, and fractional brand leader with more than 20 years of experience shaping global lifestyle, outdoor, fashion, home and travel brands.

My career began inside some of the world’s most recognised lifestyle brands and major fashion retailers across Australia, the UK and Europe in leadership roles across visual merchandising, retail marketing, brand management and go-to-market - always at the intersection of brand strategy, customer experience and commercial growth.

As Asia Pacific and then Global Trade Marketing Director for Quiksilver, Roxy & DC, I lead multi-market brand campaigns, global retail and trade marketing programs and go-to-market operations across APAC, EMEA, the USA and emerging markets. These roles taught me how global brands scale, how teams move, and what it takes to create meaningful commercial impact.

Founder Experience & Entrepreneurial Perspective

In 2016, I launched Nouvelle Nomad, a sustainability-led homewares, travel and lifestyle brand based between Marrakech and Melbourne. What started as an adventure and creative idea became a multi-channel e-commerce retailer and travel services business with a loyal global audience.

Founding and growing my own company transformed how I approach strategy and leadership.
It gave me a deep respect for resourcefulness, clarity and momentum - and a lived understanding of what founders truly need.

This combination of big-brand experience and entrepreneurial reality is the foundation of my work today.

What I Do Now

As a Business + Brand Consultant & Fractional Brand Leader, I partner with founders and creative lifestyle businesses to:

  • Clarify or rebuild their brand strategy

  • Shape and execute go-to-market direction

  • Enter new markets or scale internationally

  • Navigate the complex “middle space” between early-stage hustle and big-brand systems

  • Lead brand, marketing or retail functions on a fractional basis

  • Work through moments of change, growth, pivot or reset

Some clients engage me as a strategic thinking partner; others bring me in as a fractional head of brand, retail or marketing to guide both strategy and execution.

Either way, my approach centres on clarity, structure and momentum - always tailored to the stage you’re at.

Values & Impact

I believe in big-picture thinking, purpose-driven business and sustainable growth.
I’m a proud member of 1% for the Planet, and I prioritise working with brands that create genuine impact in their category and aren’t afraid to do things differently.

Where I Am, Where I Work

Currenently based in London, with home bases in Melbourne and Marrakech, working globally with founders building creative, purposeful brands and ambitious new chapters.

If you’re a founder, operator or collaborator working on something adventurous - let’s talk.
I’d love to help you get your big idea out of your head and into the world