Strategy, Advisory & Projects
For Adventurous Brands
Brand, retail & marketing consulting and fractional leadership for growing startups and global brands in the outdoor, fashion, homewares, travel & lifestyle industries
London | Melbourne | Marrakech
NOMAD
Brands
Hello,
I’m Bridget John
Business & Brand Builder, Startup Advisor & Fractional Brand Leader
A big-picture thinker and do-er with an entrepreneurial spirit, I help adventurous founders and globally minded brands get from zero to go, and navigate what’s next.
Need help to get your brand moving?
Whether you’re building something new, redefining your exisiting brand, or entering into new regions and markets.
Get strategic & operational support for what ever stage of the journey you’re at.
Go-to-Market Strategy
Launch new brands, collections or categories with a clear, actionable roadmap.
A well thought out Go-to-Market Strategy is the essential first step when launching a new business or brand to identify the who, what, where, when and how.
Before investing time, money and resources on building.
Start Up Advisory
Hire me as your strategic sounding board, experienced business & brand builder and operator to help get your project off the ground.
By the hour Mentoring for creative business owners and entrepreneurs.
Founders Best Friend - A “chief of staff” style done with you advisory + implementation service to help get you from zero to go and navigate what’s next.
Project Management
I work on a project basis generally "getting things done" for growing startups and global brands who need expert hands-on help for a specific goal, campaign, or business challenge.
From retail roll outs, to ecommerce builds and digital presence upgrades. Leading cross-functional teams and special projects across brand, retail, sales, marketing and ops. Globally, regionally & locally.
Fractional Brand Leadership
Fractional Brand Leadership is perfect for those times when you’re in a transition phase or building momentum but aren’t quite ready to hire a full-time Brand Director or GM.
For a few days a week or month, you’ll get my strategic insights, leadership skills, and hands-on help to grow your brand and tackle critical projects.
I help connect the dots strategically & operationally across:
Brand
Build or refine your brand foundations - positioning, messaging, tone of voice, and customer experience.
Retail
Create high-impact retail programs, wholesale strategies, and VM solutions that support growth and scale.
Marketing
Plan, execute and optimise campaigns and content that connects with your audience across channels.
Ecommerce
Build and strengthen your digital presence, optimise your online store, and support conversion and CX.
Strategy
Big-picture business and brand strategy support that aligns the long term vision with tangible action.
Operations
Improve the behind-the-scenes systems, tools, workflows and resourcing so your brand can scale with ease.
About me
Over 2 decades of experience in global outdoor brands, major fashion retailers and building my own ventures around the world - from Australia, to Asia Pacific, Morocco, the UK & Europe.
I've helped dozens of startups navigate the challenges of starting something from scratch, launching into new markets, and operating across borders.
From self-funded solo founders to VC-backed scale-ups, I understand what it takes to build authentic brands that scale globally in a profitable and sustainable way, and that resonate with increasingly conscious consumers.
15+ years of brand and retail marketing leadership for global lifestyle brands and major fashion retailers including previously Global Trade Marketing Director at Quiksilver, Roxy & DC
8+ years of building my own retail, ecommerce and hospitality ventures between Australia and Morocco
8+ years of independent consulting and contracting generally “getting things done” for growing startups and global brands like The Movember Foundation and Yeti, advising dozens of founder led brands and VC backed scale ups in the ecommerce, consumer brand, tech, non-profit, travel & hospitality and sectors.
Some of the brands I’ve worked at, with and on
Nouvelle Nomad
I founded Nouvelle Nomad in 2016 to share the joys of travel and celebrate the beauty of handmade. Partnering with local family businesses and artisan makers across Morocco to source our rugs and produce our homewares and leather collections.
Over the last 8 years we’ve shipped thousands of hand-restored vintage carpets, ceramics and travel goods into homes around the world, partnered with loved Australian brands and retailers, and opened retail pop-ups and showrooms to welcome our community of sustainable design lovers.
Giving back to local charities, environmental causes and non-profits along the way through our membership with 1% for the Planet.
Some past clients and projects as examples of how we can work together:
-
![]()
The Movember Foundation
Movember is the world’s largest charity tackling mens health on a global scale.
Project: Engaged to lead global cross functional teams and special projects for digital transformation initiatives, introduce new mar-tech platforms, and streamline go-to-market processes and timelines across the ANZ, EU and US markets.
-
![Yeti]()
YETI
Yeti is cult US based outdoor lifestyle brand
Project: Project management of trade marketing program for the brand’s launch into the Australian market.
Working with the YETI global marketing team to import fixturing, customise point of sale, and produce regional visual merchandising and product display guidelines for key accounts big-box outdoor retail partners.
-
![Disorder Media House]()
Disorder Media House
Disorder Media House was an Australian based startup at the cross roads of gaming and culture.
Project: Go-to-market advisory and project management support through the build of the DMH in-house creative agency, and launch of it’s two brands ORDER (Esports) and DIS (Gaming and Lifestyle)
-
![Quiksilver Vintage]()
Quiksilver
Quiksilver Vintage was a handpicked curated collection of archival garments from the brand’s 40 year heritage.
Project: Global launch of Quiksilver Vintage collection - end-to-end build of the range, campaign development and roll out of the collection across ecommerce and retail stores in 3 major markets.
-
![Sofi Modi Ceramics]()
SOFI MODI Ceramics
Sofi Modi is a Marrakech based ceramicist and jewellery designer.
Project: Brand strategy and go-to-market support, project management of website build for ecommerce and trade channels.
-
![Nouvelle Nomad]()
Nouvelle Nomad
Nouvelle Nomad is a sustainability led homewares, travel and lifestyle brand and ecommerce retailer of artisan made homewares.
Project: Full end-to-end management, building and scaling Shopify ecommerce store across SEO, email, content, organic and paid social, Google ads.
-
![Mister Zimi]()
Mister Zimi
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
![Summerjax Productions]()
Summerjax Productions
Summerjax is an Aussie owned, LA based production agency partnering with some of the world’s biggest fashion and lifestyle brands.
Project: Strategy workshop facilitation of GTM planning sessions with the leadership team for the Summerjax brand re-set, and B2B marketing plan.
-
![The Fitzroy Feast]()
The Fitzroy Feast
Fitzroy Feast was a Summer pop-up food festival in the heart of Melbourne’s Fitzroy.
Project: Event management and marketing program for The Fitzroy Feast.
-
![AdAge The List]()
AdAge - The List
AdAge The List mentorship program was a group of 30-odd marketing, advertising and media leaders, assembled by Ad Age in partnership with Facebook Elevate — to confront unconscious bias by focusing on addressing the diverse talent crisis in the industry.
Project: Project management on behalf of Summerjax Productions for the launch of the program
-
![Wayfarers Atlas]()
Wayfarers Atlas
Boutique surf travel agency and booking platform with the best handpicked hotels and locations for surfers and their families.
Project: Go to market planning and advisory support though build and launch phase for Scott and Sarah’s project.
Ready to get your big idea out of your head and into the world?
Sometimes the hardest part is just getting started.
Book a chat to explore how how strategic consulting or fractional brand leadership can help get you from zero to go.
Complimentary 20-Minute Consultation
To discuss your brand challenges and opportunities
Custom Project Scopes
Tailored approach for your brand’s specific needs
Flexible Engagement Options
From project-based to interim or ongoing partnerships
🌏 Member of 1% for the Planet
1% of revenue from my work and business ventures is pledged towards environmental causes and non-profits.
I prioritise working with businesses and brands that are purpose-led and leading change in their field.
If you’re a fellow 1% For The Planet member, or a B Corp organisation even better.
Workshops & Events
I recently hosted a Business & Brand Strategy workshop for a diverse group of female founders and entrepreneurs for the Hey Sister Festival in Marrakech, Morocco.
Over 2 hours we worked through aligning their big vision, goals and priorities for their business & brand, mapping out a go-to-market plan for the year ahead.
Want to book a workshop or speaker for an event? Contact me
Contact me.
Got a brand, project or idea to work together on?
I’d love to hear from you.