Strategy, Advisory & Projects for Adventurous Brands
Go-to-market strategy, startup advisory and fractional brand leadership for growing startups and global brands in the outdoor, fashion, homewares, travel & lifestyle industries.
Need help to get your brand moving?
Whether you’re building something new, re-defining your exisiting offering, or entering into new regions and markets.
I partner with founders, leadership groups and brand teams who are launching, evolving, or scaling globally.
If you're at a turning point, stuck in the weeds, or need a strategic partner to help you build momentum and keep moving forward - this is where I can help.
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Refining positioning, growth plans, or go-to-market strategies.
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Flexible brand, retail and marketing leadership without the overhead of a full-time hire.
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On-demand thinking partner for founders who want someone in their corner.
Hello,
I’m Bridget John
Business & Brand Builder, Startup Advisor & Fractional Brand Leader
With 20+ years of experience across global brand and retail marketing leadership, and launching my own ventures around the world, I bring a rare blend of “big brand” strategic and operational insight and entrepreneurial startup reality.
I've worked globally across Australia, Asia Pacific, the US, Nth Africa, Europe and the UK with founder-led startups, creative agencies, and some of the world’s best-known lifestyle and outdoor brands.
My background includes:
15+ years in global lifestyle brands and major fashion retailers
Previously Global Trade Marketing Director for Quiksilver, Roxy & DC
Founder of my own e-commerce, retail, travel and hospitality ventures
Advisor and consultant to a wide range of startup and scale-up brands
Deep industry expertise across outdoor, fashion, travel, lifestyle, homewares and hospitality.
I help adventurous founders and globally-minded brands get from zero to go and navigate what's next.
Connecting the dots between:
Brand
Strong, differentiated brand foundations that shape everything from positioning and messaging to tone of voice and customer experience
Retail
Growth-focused retail, wholesale and VM strategies informed by years inside global lifestyle and outdoor brands.
Marketing
High-level planning, storytelling and channel strategy to connect brand, product and audience meaningfully across digital and physical touch points.
Ecommerce
Support for improving your digital presence and online store performance - through smarter structure, UX, community growth and conversion-focused thinking
Strategy
Big-picture business and brand strategy workshops designed to align your long-term vision with practical next steps.
Operations
Behind-the-scenes structure that supports scale - from tools and workflows to resourcing and marketing ops.
Some of the brands I’ve worked at, with and on
Ready to get your big idea out of your head and into the world?
Sometimes the hardest part is just getting started.
Book a free 20-minute strategy call and tell me about your brand
How I can help
Strategy & Advisory
A 1:1 consulting service for founders needing a thinking partner to solve big brand, marketing or growth challenges.
Ideal for: brand positioning, go-to-market plans, market expansion, seasonal strategy, offer refinement.
Format: 2–3 sessions/month, with optional Slack/WhatsApp follow up in between.
From £1,200/month
Fractional Brand Leadership
Your flexible head of brand/retail/marketing, without hiring full-time. I integrate into your team to lead, manage, or steer strategic direction.
Ideal for: Preparing for investment, launches, retail partnerships, global rollouts.
Format: 1–3 days per week (short or medium-term engagements).
From £2,500/month
Founder's Best Friend
On-demand virtual support for founders needing focused advisory calls and strategic workshops when they need them. Not ongoing retainers.
Ideal for: Solo founders, small teams, or early-stage businesses.
Format: 60-minute call + summary notes.
£195 per session
(Pack of 3 for £525)
Workshops & Events
I recently hosted a Business & Brand Strategy workshop for a diverse group of female founders and entrepreneurs for the Hey Sister Festival in Marrakech, Morocco.
Over 2 hours we worked through aligning their big vision, goals and priorities for their business & brand, mapping out a go-to-market plan for the year ahead.
Want to book a workshop or speaker for an event? Contact me
Some of my own projects:
Nouvelle Nomad
I founded Nouvelle Nomad in 2016 to share the joys of travel and celebrate the beauty of handmade. Partnering with local family businesses and artisan makers across Morocco to source our rugs and produce our homewares and leather collections.
Over the last 8 years we’ve shipped thousands of hand-restored vintage carpets, ceramics and travel goods into homes around the world, partnered with loved Australian brands and retailers, and opened retail pop-ups and showrooms to welcome our community of sustainable design lovers.
Giving back to local charities, environmental causes and non-profits along the way through our membership with 1% for the Planet.
Fractional Brand Leader
A new project Fractional Brand Leader founded in 2024 to connect startup founders with experienced senior level leaders hired on a part-time, interim or project basis to help them through a build or growth stage.
“Hiring of fractional leaders often relies on word of mouth, introductions and conversations between industry folk.”
Our platform is here to help you
Build a career portfolio that showcases your wide ranging skills and experience that attracts the right opportunities.
Find inspiration, guidance and mentoring from industry peers that have crafted their own fractional careers.
Intro you to companies, startup founders and hiring mangers for un-advertised opportunities.
Some past clients and projects as examples of how we can work together:
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![Movember Foundation]()
The Movember Foundation
Movember is the world’s largest charity tackling mens health on a global scale.
Project: Led global cross functional special projects for digital transformation initiatives, mar-tech, streamline go-to-market processes and timelines across the ANZ, EU and US markets.
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![Yeti]()
YETI
Yeti is cult US based outdoor lifestyle brand
Project: Project delivery of trade marketing program for the brand’s launch into big-box outdoor retailers in the Australian market.
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![Disorder Media House]()
Disorder Media House
Disorder Media House was an Australian based startup at the cross roads of gaming and culture.
Project: Go-to-market advisory and project management support through the build of the DMH in-house creative agency, and launch of it’s two brands ORDER (Esports) and DIS (Gaming and Lifestyle)
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![Quiksilver Vintage]()
Quiksilver
Quiksilver Vintage was a handpicked curated collection of archival garments from the brand’s 40 year heritage.
Project: Global launch of Quiksilver Vintage collection - end-to-end build of the range, campaign development and roll out of the collection across ecommerce and retail stores in 3 major markets.
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![Summerjax Productions]()
Summerjax Productions
Summerjax is an Aussie owned, LA based production agency partnering with some of the world’s biggest fashion and lifestyle brands.
Project: Strategy workshop facilitation of GTM planning sessions with the leadership team for the Summerjax brand re-set, and B2B marketing plan.
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![Sofi Modi Ceramics]()
SOFI MODI Ceramics
Sofi Modi is a Marrakech based ceramicist and jewellery designer.
Project: Brand strategy and go-to-market support, project management of website build for ecommerce and trade channels.
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![The Fitzroy Feast]()
The Fitzroy Feast
Fitzroy Feast was a Summer pop-up food festival in the heart of Melbourne’s Fitzroy.
Project: Event management and marketing program for The Fitzroy Feast.
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![Nouvelle Nomad]()
Nouvelle Nomad
Nouvelle Nomad is a sustainability led homewares, travel and lifestyle brand and ecommerce retailer of artisan made homewares.
Project: Full end-to-end management, building and scaling Shopify ecommerce store across SEO, email, content, organic and paid social, Google ads.
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![Mister Zimi]()
Mister Zimi
Mister Zimi is a premium women’s fashion brand based in Australia known for its iconic prints inspired by global travels
Project: Shoot production and project management between Morocco and Australia for launch of the Casa collection
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![AdAge The List]()
AdAge - The List
AdAge The List mentorship program was a group of 30-odd marketing, advertising and media leaders, assembled by Ad Age in partnership with Facebook Elevate — to confront unconscious bias by focusing on addressing the diverse talent crisis in the industry.
Project: Project management on behalf of Summerjax Productions for the launch of the program
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![Wayfarers Atlas]()
Wayfarers Atlas
Boutique surf travel agency and booking platform with the best handpicked hotels and locations for surfers and their families.
Project: Go to market planning and advisory support though build and launch phase for Scott and Sarah’s project.
Proud member of 1% for the Planet
1% of all revenue from my work and business ventures is pledged to environmental causes and non profits.
I prioritise working with purpose-led brands - especially those committed to sustainability, impact, and doing business differently.
If you’re a fellow 1% for the Planet member or a B Corp, even better - we’ll get along great.
Book a call.
Fill in the form below and I’ll get back to you to book a 20 min video call at a time that suits us both to tell me about your brand and what challenges you’re facing.