Strategy, Advisory & Projects for Adventurous Brands

A growth partner for growing startups and global brands in the outdoor, fashion, homewares, travel and lifestyle industries.

Need help to get your brand moving?

Whether you’re building something new, re-defining your exisiting brand, or entering into new regions and markets.

I collaborate with founders, startups and brand teams who are launching, evolving, or scaling globally. If you're at a turning point, stuck in the weeds, or need a strategic partner to help you simplify or build momentum - this is where I can help.

With over 20 years of global brand, retail and marketing experience, including building my own retail and ecommerce businesses from the ground up, I offer:

  • Refining positioning, growth plans, or go-to-market strategies.

  • Flexible brand, marketing, or retail leadership without the overhead.

  • On-demand thinking partner for founders who want someone in their corner.

I help connect the dots between brand & business growth - aligning strategy and operations across:

Brand

Strong, differentiated brand foundations that shape everything from positioning and messaging to tone of voice and customer experience

Retail

Growth-focused retail, wholesale and VM strategies informed by years inside global lifestyle and outdoor brands.

Marketing

High-level planning, storytelling and channel strategy to connect brand, product and audience meaningfully across digital and physical touch points.

Ecommerce

Support for improving your digital presence and online store performance - through smarter structure, UX and conversion-focused thinking.

Strategy

Big-picture business and brand strategy, designed to align your long-term vision with practical next steps.

Operations

Behind-the-scenes structure that supports scale - from tools and workflows to resourcing and marketing ops.

Bridget John Consulting
Bridget John Brand Consultant

Hello,
I’m Bridget John

Business & Brand Builder, Startup Advisor & Fractional Brand Leader

I help adventurous founders and globally-minded brands get from zero to go and navigate what's next.

With 20+ years of experience across global brand and retail marketing leadership, and launching my own ventures around the world, I bring a rare blend of “big brand” strategic and operational insight and entrepreneurial startup reality.

I've worked across Australia, Asia Pacific, Nth Africa, Europe and the UK with founder-led startups, creative agencies, and some of the world’s best-known lifestyle and outdoor brands.

My background includes:

  • 15+ years in global lifestyle brands and major fashion retailers

  • Previously Global Trade Marketing Director for Quiksilver, Roxy & DC

  • Founder of multiple e-commerce, retail and hospitality ventures

  • Advisor and consultant to startups and VC-backed scale-ups

  • Deep industry expertise across outdoor, fashion, travel, lifestyle, homewares and hospitality.

Some of the brands I’ve worked at, with and on

Quiksilver
Roxy
DC Shoes
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The Movember Foundation
Yeti
Ozmosis
Nouvelle Nomad
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Summer Jax
Disorder Media House
Order
Wooden arched doors flanked by tall cacti in terracotta pots, with a patterned rug in the foreground. Text overlay reads 'Nouvelle Nomad.'

Nouvelle Nomad

I founded Nouvelle Nomad in 2016 to share the joys of travel and celebrate the beauty of handmade. Partnering with local family businesses and artisan makers across Morocco to source our rugs and produce our homewares and leather collections.

Over the last 8 years we’ve shipped thousands of hand-restored vintage carpets, ceramics and travel goods into homes around the world, partnered with loved Australian brands and retailers, and opened retail pop-ups and showrooms to welcome our community of sustainable design lovers.

Giving back to local charities, environmental causes and non-profits along the way through our membership with 1% for the Planet.

Some past clients and projects as examples of how we can work together:

  • The Movember Foundation

    Movember is the world’s largest charity tackling mens health on a global scale.

    Project: Engaged to lead global cross functional teams and special projects for digital transformation initiatives, introduce new mar-tech platforms, and streamline go-to-market processes and timelines across the ANZ, EU and US markets.

  • Yeti

    YETI

    Yeti is cult US based outdoor lifestyle brand

    Project: Project management of trade marketing program for the brand’s launch into the Australian market.

    Working with the YETI global marketing team to import fixturing, customise point of sale, and produce regional visual merchandising and product display guidelines for key accounts big-box outdoor retail partners.

  • Disorder Media House

    Disorder Media House

    Disorder Media House was an Australian based startup at the cross roads of gaming and culture.

    Project: Go-to-market advisory and project management support through the build of the DMH in-house creative agency, and launch of it’s two brands ORDER (Esports) and DIS (Gaming and Lifestyle)

  • Quiksilver Vintage

    Quiksilver

    Quiksilver Vintage was a handpicked curated collection of archival garments from the brand’s 40 year heritage.

    Project: Global launch of Quiksilver Vintage collection - end-to-end build of the range, campaign development and roll out of the collection across ecommerce and retail stores in 3 major markets.

  • Sofi Modi Ceramics

    SOFI MODI Ceramics

    Sofi Modi is a Marrakech based ceramicist and jewellery designer.

    Project: Brand strategy and go-to-market support, project management of website build for ecommerce and trade channels.

  • Nouvelle Nomad

    Nouvelle Nomad

    Nouvelle Nomad is a sustainability led homewares, travel and lifestyle brand and ecommerce retailer of artisan made homewares.

    Project: Full end-to-end management, building and scaling Shopify ecommerce store across SEO, email, content, organic and paid social, Google ads.

  • Mister Zimi

    Mister Zimi

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Summerjax Productions

    Summerjax Productions

    Summerjax is an Aussie owned, LA based production agency partnering with some of the world’s biggest fashion and lifestyle brands.

    Project: Strategy workshop facilitation of GTM planning sessions with the leadership team for the Summerjax brand re-set, and B2B marketing plan.

  • The Fitzroy Feast

    The Fitzroy Feast

    Fitzroy Feast was a Summer pop-up food festival in the heart of Melbourne’s Fitzroy.

    Project: Event management and marketing program for The Fitzroy Feast.

  • AdAge The List

    AdAge - The List

    AdAge The List mentorship program was a group of 30-odd marketing, advertising and media leaders, assembled by Ad Age in partnership with Facebook Elevate — to confront unconscious bias by focusing on addressing the diverse talent crisis in the industry.

    Project: Project management on behalf of Summerjax Productions for the launch of the program

  • Wayfarers Atlas

    Wayfarers Atlas

    Boutique surf travel agency and booking platform with the best handpicked hotels and locations for surfers and their families.

    Project: Go to market planning and advisory support though build and launch phase for Scott and Sarah’s project.

Ready to get your big idea out of your head and into the world?

Sometimes the hardest part is just getting started.

Book a free 20-minute strategy call and tell me about your brand - let’s see if I can help.

How I can help

Strategy & Advisory

A 1:1 consulting service for founders needing a thinking partner to solve big brand, marketing or growth challenges.

  • Ideal for: brand positioning, go-to-market plans, market expansion, seasonal strategy, offer refinement.

  • Format: 2–3 sessions/month, with optional Slack/WhatsApp follow up in between.

From £1,200/month

Fractional Brand Leadership

Your flexible head of brand/marketing, without hiring full-time. I integrate into your team to lead, manage, or steer strategic direction.

  • Ideal for: Preparing for investment, launches, retail partnerships, global rollout.

  • Format: 1–3 days per week (short or medium-term engagements).

From £2,500/month

Founder's Best Friend

On-demand strategy support for founders needing focused advisory calls when they need them. Not ongoing retainers.

  • Ideal for: Solo founders, small teams, or early-stage businesses.

  • Format: 60-minute call + summary notes.

£195 per session
(Pack of 3 for £525)

Group of people seated at a table during a meeting or workshop, with papers, water bottles, and cups on the table, indoors.

Workshops & Events

I recently hosted a Business & Brand Strategy workshop for a diverse group of female founders and entrepreneurs for the Hey Sister Festival in Marrakech, Morocco.

Over 2 hours we worked through aligning their big vision, goals and priorities for their business & brand, mapping out a go-to-market plan for the year ahead.

Want to book a workshop or speaker for an event? Contact me

Member 1% For The Planet - Bridget John

Proud member of 1% for the Planet

1% of all revenue from my work and business ventures is pledged to environmental causes and non profits.

I prioritise working with purpose-led brands - especially those committed to sustainability, impact, and doing business differently.

If you’re a fellow 1% for the Planet member or a B Corp, even better - we’ll get along great.

Book a strategy call.

Fill in the form below and I’ll get back to you to book a 20 min video call at a time that suits us both.